The animals rights group PETA is known for its shock tactics and pushing the envelope with its ads. Past ads that networks refused to air include the "veggie sex" ad slated to run during the Superbowl, and Pamela Anderson's stripping airport cop video. This ad, however, doesn't use sex or naked people to make people squirm.
According to PETA's blog:
When we first submitted our newest commercial to NBC in the hopes of running it during the Macy's Thanksgiving Day Parade, the station asked us to give more information about the cruelty behind turkey slaughter to back up the statements made in the ad. But even after we sent the network this New York Times article chronicling the grisly facts about turkey factory farming, it nixed the ad, claiming that "this commercial does not meet NBC Universal standards."
The progress of social justice is slow and measured. Its growth depends on an increasing number of us becoming aware of the truth and consequences of our actions.
I believe that it is morally wrong to allow our wanton desires to interfere with the basic needs and interests of other sentient beings.
I believe the physical and psychological abuse – confinement, social deprivation, mutilation, genetic and reproductive manipulation, and profit exploitation – imposed by us on other animals is morally wrong.
I believe the suggestion that the exploitation of other sentient beings by humans can be achieved without cruelty, violence, or injustice is false and misleading.
As an advocate for all life, committed to compassion and justice, I refuse to take part in the exploitation of other sentient beings or to collaborate with those caught up in such injustice.
I pledge to do my best to live a life that conveys a clear, sincere and uncompromised message that is free of resentment, fear, exploitation, anger, cynicism, and manipulation.
Furthermore, I pledge to continue to support a broad range of nonviolent initiatives and programs that will hopefully one day eliminate the needless pain and suffering we inflict upon all the many wonderful creatures with whom we share this planet.
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