Monday, April 9, 2012

From the Personality and Social Psychology Bulletin

Low-Effort Thought Promotes Political Conservatism


The authors test the hypothesis that low-effort thought promotes political conservatism. In Study 1, alcohol intoxication was measured among bar patrons; as blood alcohol level increased, so did political conservatism (controlling for sex, education, and political identification). In Study 2, participants under cognitive load reported more conservative attitudes than their no-load counterparts. In Study 3, time pressure increased participants’ endorsement of conservative terms. In Study 4, participants considering political terms in a cursory manner endorsed conservative terms more than those asked to cogitate; an indicator of effortful thought (recognition memory) partially mediated the relationship between processing effort and conservatism. Together these data suggest that political conservatism may be a process consequence of low-effort thought; when effortful, deliberate thought is disengaged, endorsement of conservative ideology increases.


mythopolis said...

...makes sense to me!

Stickup Artist said...

I was watching MSNBC with my Mom one day, and they reported that 43% of people collecting either Social Security, Medicare, Unemployment benefits said they are not involved in any government programs! I'm sure misinformation and denial are factors as well.