From The White House

 The Clinton Bush Haiti Fund

"How can I help?"

That's what former Presidents George W. Bush and Bill Clinton both asked as the devastating impact of the earthquake in Haiti became clear.  This question brought them to a place they both know well, the Oval Office. There they met with President Obama and agreed to lead a major fundraising effort for relief: the Clinton Bush Haiti Fund.

In the Rose Garden just after the meeting, President Bush touched on the work that's already being done and the best way for Americans to help:

The challenges down there are immense, but there's a lot of devoted people leading the relief effort, from government personnel who deployed into the disaster zone to the faith-based groups that have made Haiti a calling.

The most effective way for Americans to help the people of Haiti is to contribute money. That money will go to organizations on the ground and will be -- who will be able to effectively spend it. I know a lot of people want to send blankets or water -- just send your cash. One of the things that the President and I will do is to make sure your money is spent wisely. As President Obama said, you can look us up on clintonbushhaitifund.org.

President Clinton reaffirmed his optimism for Haiti's future, despite this enormous challenge for the country:

I believe before this earthquake Haiti had the best chance in my lifetime to escape its history -- a history that Hillary and I have shared a tiny part of. I still believe that. The Haitians want to just amend their development plan to take account of what's happened in Port-au-Prince and west, figure out what they got to do about that, and then go back to implementing it. But it's going to take a lot of help and a long time.

President Obama summed up the importance of the sustained attention and support the two former Presidents will champion:

In any extraordinary catastrophe like this, the first several weeks are just going to involve getting immediate relief on the ground. And there are going to be some tough days over the next several days. People are still trying to figure out how to organize themselves. There's going to be fear, anxiety, a sense of desperation in some cases.

I've been in contact with President Préval. I've been talking to the folks on the ground. We are going to be making slow and steady progress, and the key now is to -- for everybody in Haiti to understand that there is going to be sustained help on the way.

But what these gentlemen are going to be able to do is when the news media starts seeing its attention drift to other things but there's still enormous needs on the ground, these two gentlemen of extraordinary stature I think are going to be able to help ensure that these efforts are sustained. And that's why it's so important and that's why I'm so grateful that they agreed to do it.